Grove Collaborative, commonly known as Grove, is an online retail company that specializes in providing eco-friendly and sustainable household and personal care products. Founded in 2016 and based in San Francisco, California, Grove aims to make healthy, sustainable living accessible and convenient for individuals and families.
Grove’s mission revolves around offering
natural and non-toxic alternatives to traditional cleaning, personal care, and household items. They curate a wide range of products, including cleaning supplies, skincare, and beauty products, baby care items, pet supplies, and more. What sets Grove apart is their commitment to carefully selecting products that are free from harmful chemicals, using ingredients that are safe for both people and the environment.
The company prioritizes sustainability by focusing on reducing waste. Grove offers a refill system for many of their products, allowing customers to reuse containers and minimize single-use plastic. They also partner with various brands that align with their values of sustainability and ethical sourcing. 
Grove operates on a subscription model
where customers can sign up for recurring deliveries of their favorite products. This not only ensures that customers never run out of essential items but also allows them to customize their orders and delivery frequency according to their needs. Additionally, Grove places a strong emphasis on transparency and education. They provide detailed product descriptions, ingredient lists, and usage instructions on their website, empowering customers to make informed choices about the products they purchase.
With their user-friendly website and convenient subscription service, Grove aims to make sustainable living a seamless and enjoyable experience. By offering high-quality, eco-friendly products, the company encourages individuals to adopt a more conscious and responsible approach to their everyday lives.