SWEAT is an online fitness platform that aims to empower women to lead healthier lifestyles through exercise and nutrition. The company was founded in 2015 by Kayla Itsines, a renowned fitness expert and personal trainer, along with her partner Tobi Pearce.
At its core, SWEAT provides a range of fitness programs
and resources designed specifically for women, catering to various fitness levels and goals. The platform offers workout programs, meal plans, and educational content to help women transform their bodies and improve their overall well-being.
One of the most popular programs offered by SWEAT is the “BBG” (Bikini Body Guides) series, which gained significant recognition and a large following. The BBG workouts are focused on high-intensity interval training (HIIT), incorporating exercises that can be done both at home and in the gym. These workouts are accompanied by detailed instructions, demonstration videos, and tracking tools to help users stay motivated and track their progress.
SWEAT has expanded its offerings beyond the BBG series
to include other workout programs such as PWR (Power), FIERCE, and BUILD, which target different fitness goals and training preferences. The platform also provides nutrition plans and recipes, allowing users to adopt a balanced and sustainable approach to eating.
In addition to the workout programs and meal plans, SWEAT offers a supportive community where women can connect with like-minded individuals, share their fitness journeys, and find encouragement. The platform includes features such as a social feed, progress tracking, and challenges to foster a sense of community and accountability.
Over the years, SWEAT has grown into a global brand
with millions of women around the world utilizing its programs and resources to achieve their fitness goals. The company continues to innovate and evolve, leveraging technology to provide accessible and effective fitness solutions for women of all backgrounds and fitness levels.